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From the ridicule of Trump to the rise of Jack Welch: how the 1980s shaped and changed America

24 hours ago
1 min read

‘You can just see the way he looks at the world: the glitz, the cheapness, the gold brocade everywhere. That screams 1980s’ … Donald Trump in 1987.Photograph: Joe McNally/Getty Images
‘You can just see the way he looks at the world: the glitz, the cheapness, the gold brocade everywhere. That screams 1980s’ … Donald Trump in 1987.Photograph: Joe McNally/Getty Images

Donald Trump is “so much a creature of the 80s but even in the 80s, everyone made fun of him,” Jonathan Kaufman said. General Electric CEO Jack Welch, “the most prominent business figure in the country, maybe in the world, mocked him. No one took him seriously.


“Even today, if you look at the [White House] ballroom, you look at all the things he’s doing, it’s this 1980s aesthetic, right? You can just see the way he looks at the world: the glitz, the cheapness, the gold brocade everywhere. That screams 1980s. All he needs is big hair and leg warmers and listening to, I don’t know, synthetic pop, and he’d be right back in 1985.”


Kaufman’s new book, When America Roared, tells the story of “How the 1980s Saved, then Broke, the Coun­try – and Led Us to Today”, a time when Trump has to be taken seriously as he breaks us all over again.


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